No items found.

Tori Dunlap

Her First $100K

Backstory

What does

Tori Dunlap

do for a living?

At age 25, Tori saved $100k, then quit her corporate job and founded her company "Her First $100K" to give women actionable resources to better their money. She published a New York Times bestseller called the “Financial Feminist”; is the host of the #1 Business Podcast "Financial Feminist"; became Forbes 30 Under 30; Overall, Tori has helped over 4m women negotiate salary, pay off debt, build savings, and invest.

Mission

Fight patriarchy to make women financially independent. Donald Trump got elected.

Niche

Business & Marketing

Business Description

Fighting the patriarchy by making women rich

Previous Life

Social media marketer

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Achievements

What has

Tori Dunlap

achieved?

$

300

Per Follower

$

500000

Monthly Revenue

6087516

Audience Size

47

%

Revenue Growth

103

%

Audience Growth

2020

Launch Date

Offer

Core Offer

Tori Dunlap

Book, podcast, course, tech tools, $70m invested, $300/yr subscription

Perceived value

Women finally make money. Non-judgmental

Price Range

$

30

to

$

300

$30, $80, $300/yr

Tools

Launch date

2020

Success

Paying customers

1000

Monthly revenue

$

500000

20

% recurring

MRR - 12 months ago

$

340000

Revenue growth last 12 months

47

%

Percentage of revenue from 1:1

%

Opex

Head count

15

made up of

15

Top Cost Items

Payroll

net-80 business

net-65 business

LeadGen

Customer acquisition

social media, no ads

Funnel

IG, DM funnel, email nurture

Secret to growth

1. have an opinion (polarize), 2. serve before you sell, 3. meet someone where they are (easy jargon)

Audience size

6087516

Audience size 12 months ago

3000000

Audience growth last 12 months

103

%

Audience country

US, CA, GB

Channels

Future

Means to 3x the Business

yes, but dont want to

Growth strategy

take care of herself. don't grow

Big potential channel

-

Bottleneck

Work-life-balance

Favourite 5

Books

No items found.

Inspiration

Talking with mentors

Role Model

Mentor + (second Mum) - Cindy Schettler

Mind

Taking care of myself

Tools

Personal

Sleep

8

Age

29

Relationship

Work Hours Per Week

30

Advice to my 20 year old self

Break up with him. / Don't worry!!!

Location

USA

,

WA

,

Seattle