Body By Bikini
Just like any woman her age Melissa found getting in shape in her 40s really challenging and that’s why she decided to help other women like her. She started my YouTube channel in the summer of 2019. Her goal was to educate women over 40 to achieve their dream body. In June 2020 She brought out my first online fitness and weight loss program for women over 40. She has 21k app users and 8k women have brought her programs and she is a leading authority in her niche.
Help women over 40 to transform their body and lose weight, especially around menopause.
Health & Fitness
I help women over 40 lose weight
PR, selling widgets, products, services she didn't like
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Transformation products for women over 40 through app. meal plans. weekly calls with her (coaching)
$
50
to
$
10000
free 7day program, $50 - $10000 for 6 months 1:1, $5000 for 6 months group coaching, new offer for $97/mo with prizes for $5k + $10k offer in the end
2021
240
$
75000
27
% recurring
$
20000
275
%
%
6
made up of
1 + 5 contractors. 2x in PH, 2x US, 1x US video editor + consultants for paid ads + sales team
Organic until recently, very engaged audience, 10min videos + shorts incl. CTA. Get people into free stuff, then to website where the checkout happens.
email push to upsell into higher priced offers
480000
440000
9
%
US
yes
Paid ads now on YT, FB via hiring people
YT
myself. get out of comfort zone.
YT
Ernestine Shepherd (@shepherdernestine)
Big Prize Competition
7
56
Engaged
It's ok to start your own business. Don't work in that job anymore.
UK
,
,
Bristol
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