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Kim Vopni

Vagina Coach by Pelvienne wellness inc.

Backstory

What does

Kim Vopni

do for a living?

Kim Vopni is known as The Vagina Coach. She is a certified fitness professional, a published author and a women's health educator. She offers pelvic health programs and coaching for women in all life stages

Mission

Solve pelvic floor challenges on the planet

Niche

Health & Fitness

Business Description

Help women buff their muffs

Previous Life

Personal trainer

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Achievements

What has

Kim Vopni

achieved?

$

147

Per Follower

$

430000

Monthly Revenue

200000

Audience Size

2050

%

Revenue Growth

33

%

Audience Growth

2018

Launch Date

Offer

Core Offer

Kim Vopni

Ecomm store via shopify, then in-person, then courses, today 100% digital

Perceived value

Price Range

$

17

to

$

147

Intro for $17 lifetime, menopause workshop, order bump, membership yearly recurring. $147, $27/mo

Tools

Launch date

2018

Success

Paying customers

6000

Monthly revenue

$

430000

35

% recurring

MRR - 12 months ago

$

20000

Revenue growth last 12 months

2050

%

Percentage of revenue from 1:1

%

Opex

Head count

2

made up of

2

Top Cost Items

Paid ads

LeadGen

Customer acquisition

2.5x ROAS via paid Meta (FB, IG), books, in-person

Funnel

CF funnel + kajabi + zapier + email funnel

Secret to growth

Audience size

200000

Audience size 12 months ago

150000

Audience growth last 12 months

33

%

Audience country

US, CA, GB, AUS

Channels

Future

Means to 3x the Business

yes

Growth strategy

Shareholder Agreement + biz structure. email + order bump

Big potential channel

YT, TT

Bottleneck

CS piece

Favourite 5

Inspiration

Dr. Stacy Sims. Dr. Amie Hornamen

Role Model

Mind

CS piece

Personal

Sleep

7

Age

52

Relationship

married, 2 kids

Work Hours Per Week

Advice to my 20 year old self

There is no rush to become an adult.

Location

CA

,

BC

,

Vancouver