Edge Theory Labs
Joshua is the co-founder of Edge Theory Labs where he and his cousin built the world’s first “iceless ice bath” with built in filtration, hot-tub mode, and a portable design that fits into a backpack. Joshua also leads workshops, retreats, and unique experiences to share the mindset, tools, and tactics to help ambitious people operate as a more happy, healthy, and successful human beings.
Reconnect people with their body and finding spirituality. Started with injuries he had and forced him to make a change. Started with Yoga, breathwork with Wim Hof.
Business
Selling cold tubs
Director Ops for a coaching company
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166
$
830000
3
% recurring
$
220000
277
%
%
19
made up of
13 + 6 contractors
Paid ads on Google + Meta, affiliates, podcast outreach, events.
Education through events, ambassadors, first year 100% organic, affiliates, brand partner (influencer promotions), WOM
50000
15000
233
%
US, CA
Continue what they are doing.
Launch new products: education business, brand partnerships, new high tech products
B2B with chains (hotel + gymns)
Bandwidth + time
8
29
single, no kids
Follow the learning. The inspiration. will lead to a great path.
US
,
CA
,
San Diego
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