No items found.

Carina Gardner

Carina Gardner Inc

Backstory

What does

Carina Gardner

do for a living?

Carina has a Ph.D. and taught design at the University of Minnesota and the Arts Institute before starting her design business. Since then, her designs have been on jewelry, prints, clocks, and holiday products. Carina is also the CEO of Design Suite, a program that teaches designers how to make money. Her podcast teaches aspiring designers how to make the transition from crafter and hobbies to profitable designer.

Mission

Make everything more beautiful, esp. on the fabric side. Design business for 16y. Made 200k after design school and poeple got intrigued how this worked.

Niche

Arts

Business Description

Surface pattern and craft designer to make everything more beautiful

Previous Life

Marketing degree, then Design Master + PhD

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Achievements

What has

Carina Gardner

achieved?

$

30000

Per Follower

$

250000

Monthly Revenue

53599

Audience Size

100

%

Revenue Growth

106

%

Audience Growth

2021

Launch Date

Offer

Core Offer

Carina Gardner

Design suite: 17 courses today. Move from course to cohort based + certifications. 1y program. weekly meetings. Rapid prototyping based no member requests. Great at community building. 40-65y old women

Perceived value

Community

Price Range

$

1000

to

$

30000

$1k - $30k, stepping stone system, non-recurring

Tools

Launch date

2021

Success

Paying customers

30

Monthly revenue

$

250000

0

% recurring

MRR - 12 months ago

$

125000

Revenue growth last 12 months

100

%

Percentage of revenue from 1:1

%

Opex

Head count

16

made up of

16 - admissions team, marketing & ads, design suite, ops

Top Cost Items

No items found.

LeadGen

Customer acquisition

70% FB ads, 30% organic. free summits 1000-2500 every year. book this year + last year.

Funnel

free events, fb ads. application. give good design feedback

Secret to growth

tell the truth

Audience size

53599

Audience size 12 months ago

26000

Audience growth last 12 months

106

%

Audience country

US, CA, AUS

Channels

Future

Means to 3x the Business

not if we keep it clean. SOPs need to be in order when increasing in sales. Max double is what we target

Growth strategy

Working our leads. 15k leads

Big potential channel

Sales

Bottleneck

Time

Favourite 5

Inspiration

Museums

Role Model

Mind

How to Build leadership team

Personal

Sleep

Age

44

Relationship

married, 3 kids

Work Hours Per Week

55

Advice to my 20 year old self

It is all going to work out. don't stress out.

Location

US

,

UT

,

Salt lake