No items found.

Cara Metz

Cara Fitness

Backstory

What does

Cara Metz

do for a living?

Cara Metz is an online coach for women over 40 and peri to post menopausal women. Her App Cara Fitness is her absolute passion, where she has an incredible community of women all supporting each other! Her aim is to let women know that age is just a number and they deserve to feel fabulous & sexy in their own skin no matter their age!

Mission

Fitness coach since 1996 and ex dancer. 30d challenge in 2019 to FB friends. 200 women decided to join. Loved it. Website. Launched it in 2020, then lockdown happened. Become online coach. 200 members

Niche

Health & Fitness

Business Description

Online coaching for 40+ women

Previous Life

Fitness coach

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Achievements

What has

Cara Metz

achieved?

$

200

Per Follower

$

50000

Monthly Revenue

800000

Audience Size

1150

%

Revenue Growth

11329

%

Audience Growth

2022

Launch Date

Offer

Core Offer

Cara Metz

7d free trial, every month a brand new plan, everything is set up, 500 workouts (all 15min workouts)

Perceived value

Price Range

$

18

to

$

57

$18 (14 GBP) / mo, $57 (45 GBP) / quarter, yearly

Tools

Launch date

2022

Success

Paying customers

2650

Monthly revenue

$

50000

100

% recurring

MRR - 12 months ago

$

4000

Revenue growth last 12 months

1150

%

Percentage of revenue from 1:1

%

Opex

Head count

3

made up of

3 (daughter, husband, her)

Top Cost Items

Mail Chimp

TypeForm

Zapier

Passion.io

LeadGen

Customer acquisition

Research: "Would I follow myself?" Put FREE stuff out that you are interested yourself. Gary Vee: Posted 4 times a day without stop on IG, FB, TT. - Funnel: bio-link with lead magnets + typeform. Send recipe pack. Use manychat from IG posts, then collect emails.

Funnel

7d free trial

Secret to growth

Audience size

800000

Audience size 12 months ago

7000

Audience growth last 12 months

11329

%

Audience country

US, GB

Channels

Future

Means to 3x the Business

Yes

Growth strategy

Believe in yourself. Build systems. Paid ads

Big potential channel

IG

Bottleneck

Time to scale vs. time to deliver value. Put the team in place.

Favourite 5

Books

No items found.

Inspiration

-

Role Model

Amy Porterfield

Mind

January 12 week Plan + Black Friday

Personal

Sleep

5.5

Age

49

Relationship

married, 1 kid

Work Hours Per Week

Advice to my 20 year old self

Follow my gut and believe in myself

Location

UK

,

,

Lingfield